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Modernize Customer Research To Up-Level Your Customer Experiences

March 6, 2019

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  • Presented by Kelly Price


Research is a requisite for creating great customer experiences, but many firms struggle to effectively integrate meaningful insights into the way they make decisions. This webinar outlines the research tools, processes, and strategies leading firms are using to create differentiated experiences and build more customer-centric organizations.

Key takeaways:

  • Leading firms rely on customer understanding to make decisions at both tactical and strategic levels.
  • Gathering and acting on these insights requires rethinking how research is organized.
  • Many firms are democratizing research to non-researchers to get the insights they need. 
  • ResearchOps is an emerging best practice that supports the sustained success of an advanced research program. 
  • Research repositories/knowledge management tools are a key component of up-leveling your research program.
Vendors mentioned: Airtable, Aurelius, Dovetail, NomNom, and Sharpr.

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