Description
Research is a requisite for creating great customer experiences, but many firms struggle to effectively integrate meaningful insights into the way they make decisions. This webinar outlines the research tools, processes, and strategies leading firms are using to create differentiated experiences and build more customer-centric organizations.
Key takeaways:
- Leading firms rely on customer understanding to make decisions at both tactical and strategic levels.
- Gathering and acting on these insights requires rethinking how research is organized.
- Many firms are democratizing research to non-researchers to get the insights they need.
- ResearchOps is an emerging best practice that supports the sustained success of an advanced research program.
- Research repositories/knowledge management tools are a key component of up-leveling your research program.
Related Research
Get Access
Already a Client?
Log in to access this webinar.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.
Purchase Webinar
Price: $ 300.00(USD)
PurchaseWebinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.