Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($250).
Description
Customer interactions increasingly depend on software and, by association, user experience (UX). This makes UX a key concern for customer experience professionals. Yet most maintain a narrow view of UX, equating it with usability or user interface design. Today, UX has matured into a robust field with elements of product design, service design, management consulting, and innovation. Customer experience professionals who fail to fully leverage UX leave themselves at risk of lost customers, missed opportunities, or worse. This webinar shows the mistakes that firms make when it comes to UX and what they must do to create a modern UX organization.
Agenda:
- The role of UX has evolved.
- Firms are investing more in UX than ever, but they fail to fully leverage it.
- The mistakes that firms make when it comes to UX.
- How to modernize your UX practice.
Key takeaways:
- How to assess your UX practice.
- Practical recommendations for improving UX capabilities right away.
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.