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Description
In the digital transformation era, tech-driven innovations are key to market leadership. Yet most firms focus their efforts on tactical or competitive enhancements — not net-new value delivery. Want to be a market leader by 2025? Add moonshots to your innovation portfolio to address emerging market needs or overcome future market challenges.
Key takeaways:
- Why moonshots should be a priority investment.
- What market challenges you should look to address.
- How best to approach these types of innovation investments.
- What it takes to ensure their success.
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