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Description
Customer insights and market research professionals must keep up with fast-moving customers. That requires understanding people's attitudes and emotions as well as their behavior — what they do (and don’t do). That’s hard to accomplish across today’s data silos. AI-enabled consumer intelligence solutions can help. Learn how in this webinar, which introduces Forrester’s coverage of this emerging technology category.
Key takeaways:
- Get an overview of AI-enabled consumer intelligence solution capabilities, including onboarding of both external and internal data, use of natural language processing, and capabilities for democratizing insights.
- Consider your consumer intelligence use cases and objectives to help you determine the ratio of self-service to vendor services that will best meet your requirements.
Target audience level: beginner and intermediate
Vendors mentioned: Alpha, Ascribe, Audiense, Brandwatch Consumer Research, Clarabridge, Converseon, Course5 Discovery, Digimind, evolve24, Fractal Analytics ConsumerHub, Frrole, Helixa, InMobi Pulse, Linkfluence Radarly, Medallia, Netbase Quid, Netbase Solutions, Pulsar, Resonate Ignite Platform, SAS, Stratifyd, Talkwalker, Topbox, Trendscope, & Verint.
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