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Description
Join us for an insightful panel discussion with CMOs from B2B companies as we explore the rising threat of deepfakes and their potential impact on a company’s brand and reputation. With 68% of marketing leaders concerned about the impersonation of company staff/executives and false public statements, it’s crucial to understand the potential scenarios that can threaten an organization and how to prepare to respond effectively. This webinar provides valuable insights into how CMOs plan to prepare for and safeguard against deepfake incidents.
Key takeaways:
- Understand the implications of deepfakes on brand integrity and executive reputation.
- Gain insights from marketing leaders on real-world experiences and strategies.
- Explore the considerations for an effective incident response plan.
Target audience level: all levels
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