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Description
A phenomenal level of innovation is happening in the healthcare and wellness industries that places them at the forefront of mobile engagement. From wrist bands to smart pills, firms are using mobile technologies to collect new kinds of data about consumers, crunch it in the cloud, and then employ a mix of engagement tactics on mobile devices to spur consumers into action — and create mobile moments. Forrester interviewed more than 40 innovative companies and thought leaders driving this revolution in healthcare and wellness to understand the cutting edge of mobile engagement. This Webinar captures three lessons from the mobile health (mHealth) avant garde and turns them into action for eBusiness pros.
Agenda:
- What new data sources (mobile exhaust) are providing contextual information?
- How is the combination of the cloud and big data creating new consumer engagement models?
- What are the most effective engagement tactics on mobile devices?
- What new business models does mobile make possible?
Key takeaways:
- Develop a long-term mobile strategy.
- Understand the intersection of mobile, cloud, and big data.
- Identify new mobile-enabled business models for your company.
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