Description

As the importance of advanced marketing measurement grows, so too does the need for a clearly delineated measurement road map. Forrester believes that firms that fail to establish a strong measurement road map will underachieve on their measurement objectives, use poor-quality data, and fail to effectively act on marketing insights. This webinar provides the crucial steps that B2C marketers must take to ensure the longevity of their measurement success.

Key takeaways:

• Learn the five critical steps to develop a successful marketing measurement road map.
• Understand why it is necessary to involve key stakeholders across the organization in the construction of your measurement strategy.

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