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Description
When it comes to prioritizing technology investments, organizations today are placing personalization solutions near the top of the list. But the application of personalization is now going well beyond product recommendations and a customer's name on a home page. With unprecedented amounts of customer data available, as well as access to big data and real-time processing power, personalization is being redefined as individualization — structuring interaction, functionality, and content around the real-time needs of individual customers.
Agenda:
- Discover why individualization, rather than segmentation, is becoming the new standard for personalization.
- Identify the challenges organizations face in using customer data (and how to avoid the "creepy" factor).
- Discuss what steps organizations must take to support strategic plans for individualization and who's doing it well.
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