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Description
Considering a mobile engagement automation (MEA) solution? This category of tools enables brands to build personalized mobile messages, whether those are push notifications, in-app messages, SMS, or email. Join this webinar to learn more about the landscape of MEA vendors and key takeaways from the new Forrester Wave evaluation of MEA solutions.
Key takeaways:
- Learn about the current MEA landscape and what has changed since the last Forrester Wave on MEA in 2017.
- Identify key vendor differentiators in the marketplace.
- Understand how to use the Forrester Wave to determine which vendors best meet your needs.
Target audience level: intermediate and advanced
Vendors mentioned: Accoustic, Adobe, Airship, Braze, Leanplum, MoEngage, Salesforce, Swrve, and Upland Software.
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