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Description
Around the world, the opportunity for breakaway CX is wide open. Less than 14% of companies say they have even a basic process to prioritize CX projects. Those that do have a process are at an advantage to allocate CX resources and investments that maximize impact for both the customer and the company. By drawing from customer research, CX measurement, corporate strategy, and CX vision, CX pros can structure an effective prioritization approach that moves their CX from good to great.
Key takeaways:
- Recognize how prioritization can be teed up in six months.
- Learn how to prioritize CX projects around three categories and then advance it with more criteria and weightings.
- Make better CX resource allocation and investment decisions with an evolved prioritization approach.
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