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Predictions 2020: B2C Marketing

November 20, 2019


Unpredictable economic times, a slow decline in consumer confidence, regulatory pressures, and an impending US election will force brands to rethink their marketing strategies. In 2019, we expected marketers to put greater efforts into engaging with existing customers. In 2020, we predict that marketers will build on this sentiment, navigating through murky economic times by shifting marketing budgets and managing marketing costs.

Key takeaways:

  • Learn how marketers will react as uncertainties around the economy, regulations, and government arise.
  • Explore how marketers will adjust their strategies for developing agile principles, especially when it comes to doing more with lower spend.
  • Dive into the challenges marketers will face as they aim to align their brand with corporate, consumer, and employee values.


Target audience level: all levels

Vendors mentioned: Netflix

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