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Unpredictable economic times, a slow decline in consumer confidence, regulatory pressures, and an impending US election will force brands to rethink their marketing strategies. In 2019, we expected marketers to put greater efforts into engaging with existing customers. In 2020, we predict that marketers will build on this sentiment, navigating through murky economic times by shifting marketing budgets and managing marketing costs.
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Vendors mentioned: Netflix
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Unpredictable economic times, regulatory pressures, and an impending US election will force brands to rethink their marketing strategies. In 2020, we predict that marketers will build on efforts to engage with existing customers while navigating through m
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