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With Interactive Marketing becoming a greater part of the marketing mix but also continuing to create new channels and media, agency partners are more important than ever. Many interactive marketers struggle to manage multiple agency partners yet are reluctant to trim their roster.
Having the right agencies requires that you clearly define your needs, define how you want your agencies to work together, and have a clear understanding of how each agency fits into the overall portfolio of services and support you need to achieve your goals.
This webinar lays out the steps and provides an agency roster map that Interactive Marketing Professionals can use to chart a clear vision for what their agency roster should look like this year and prepare them to make effective changes next year.
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Interactive marketing has matured and mainstreamed as a key element of the marketing mix, but brands' relationships with their interactive agencies haven't. The continuing growth of interactive will create additional complexity and challenges in optimizin
The revenge spending spree that ensued following pent-up pandemic savings in 2022 is over. While consumers take a relaxed approach with their spend, turbulence will arise in consumer conversation with brands from a perfect storm of the 2024 Olympics and the US presidential election.Key takeaways: Hear the top five predictions on how consumers will behave in 2024 and the cultural forces that will influence these behaviors.Get insight into where marketers and companies should focus their energy with the consumer.Target audience level: all levels
In this webinar, hear from Forrester analysts in the B2C marketing and CMO groups about what 2024 holds for media and advertising. Our predictions unearth how media giants will assert their dominance even further in the coming year.Key takeaways:Learn about our 2024 predictions for media and advertising.Equip your teams to build successful media strategies for 2024.Vote on which predictions you think will come to fruition.Target audience level: intermediate
Martech is the engine that makes modern marketing possible. The marketing strategy is DOA without the tech to back it up, and that means CMOs can’t afford to take a passive approach to technology. CMOs must maintain direct involvement in their marketing technology strategy to ensure that investments live up to their full potential.This session helps to better familiarize marketing leaders with martech, including its components and how it’s organized, what it should accomplish, and the relationship between tech and data.Key takeaways:Learn about current martech trends.Understand the CMO’s role in martech strategy.Understand the objectives and composition of an optimized martech stack.Discover opportunities to develop differentiated martech capabilities that support the business.Target audience level: beginner and intermediate
