Skip to main content

Save or Share this Report


Privacy Concerns Cripple Attribution Measurement

November 20, 2018

Primary author headshot


The marketing ecosystem is responding to increasing concerns about data ethics and privacy with tighter controls on data sharing. The impact on marketing performance measurement is severe, especially for attribution measurement. This webinar looks into how Google’s new data access constraint impacts attribution measurement and helps marketers adapt their attribution models accordingly.

Key takeaways:

  • Learn about how privacy and data ethics forced Google to rethink — and, ultimately — change how advertisers and third-party measurement provides access data for measurement.
  • Uncover how marketers can still measure marketing effectiveness with Google’s data access constraints.
  • Discover how marketing measurement will usher in the return of segment-based marketing performance analysis and targeting.

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.

Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)


Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.