Privacy Concerns Cripple Attribution Measurement

The marketing ecosystem is responding to increasing concerns about data ethics and privacy with tighter controls on data sharing. The impact on marketing performance measurement is severe, especially for attribution measurement. This webinar looks into how Google’s new data access constraint impacts attribution measurement and helps marketers adapt their attribution models accordingly.

Key takeaways:

• Learn about how privacy and data ethics forced Google to rethink — and, ultimately — change how advertisers and third-party measurement provides access data for measurement.
• Uncover how marketers can still measure marketing effectiveness with Google’s data access constraints.
• Discover how marketing measurement will usher in the return of segment-based marketing performance analysis and targeting.