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"Privacy is dead." It's a trope so oft-repeated you might be forgiven for thinking it's true. But nothing could be further from the truth.
Customers care more than ever about how their data is being collected and used, and they are changing their behaviors as a result. Global governments are making laws about data protection and privacy that will fundamentally change how multinational corporations treat consumers' personal data. And the cost of getting privacy wrong? Well, that's about to get a lot more expensive.
This Webinar outlines Forrester's privacy predictions for 2016, focusing on marketing and Customer Insights professionals.
Agenda:
Key takeaways:
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Empowered customers are increasingly opting out of irrelevant and undesired marketing communications. Preference management is a powerful tool that lets customer insights (CI) professionals combine analytical insights with explicitly shared customer needs
In 2016, short-sighted firms will make the mistake of thinking that privacy is only about meeting compliance and regulatory requirements at the lowest possible cost. Enlightened ones will recognize it's actually a way to build better customer relationship
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