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Description
"Privacy is dead." It's a trope so oft-repeated you might be forgiven for thinking it's true. But nothing could be further from the truth.
Customers care more than ever about how their data is being collected and used, and they are changing their behaviors as a result. Global governments are making laws about data protection and privacy that will fundamentally change how multinational corporations treat consumers' personal data. And the cost of getting privacy wrong? Well, that's about to get a lot more expensive.
This Webinar outlines Forrester's privacy predictions for 2016, focusing on marketing and Customer Insights professionals.
Agenda:
- Why The Global Privacy Landscape Is Finally Changing
- Six Predictions That Will Affect Customer Insights Pros
- How Contextual Privacy Will Create Opportunities And Reduce Risk In The New Privacy Landscape
Key takeaways:
- Learn why privacy must be a key strategic initiative for 2016.
- Learn how to engage customers with a trust-based data sharing approach.
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