Privacy Predictions 2021

With values-based consumers watching companies closely and employee privacy posed to become a priority for companies and regulators, 2021 will bring a great deal of change and new risks to mitigate. To help privacy leaders around the world prepare for 2021, we analyzed the most important changes that will impact organizations in the next 12 months. We covered areas such as regulatory changes, including the introduction of new privacy regulation in the US and Brexit implications; international data transfers; the evolution of privacy roles; and how marketing and digital teams are gearing up to collect zero-party data from their customers.

In this webinar, Forrester analysts Stephanie Balaouras, Heidi Shey, Enza Iannopollo, and Stephanie Liu discuss top privacy predictions, highlight their strategic and tactical implications, and provide advice on how best to anticipate and respond to them. If you want to know what’s in store for 2021, join us.

Key takeaways:

• Identify the most significant changes that will impact privacy in 2021.
• Assess the implications of change across business dimensions for privacy leaders and their teams, for their peers across the organization, and for their company’s vision and strategy.
• Prepare to respond to and harness change to mitigate new risks and improve organizational and societal outcomes.

Target audience level: all levels