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Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience — even on your new responsive site — is sad. (Customers rate your app. How would they rate your mobile web?) We asked 59 mobile web experts if there’s a better way. Their advice? Put aside 20 years of desktop web legacy, and reinvent the role mobile web plays in customer engagement. As a digital business professional, it’s time to start over and build progressive, app-like mobile web experiences.
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Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience — even on your new responsive site — is sad. (Customers rate your app. How would they rate your mobile we
Everybody has their favorite apps. But can you name even three mobile websites you like? We can't. It's because responsive retrofits to 20-year-old desktop web designs fail to serve us in our mobile moments of need. That's a shame because even with lousy
In this interactive session, you can submit and upvote questions about B2B event management technology and learn more about top vendors evaluated in our upcoming Forrester Wave™ report. We’ll also discuss the market dynamics, disruptors, differentiators among the vendors evaluated, and other findings from our research.Key takeaways:Learn what’s changed in the B2B event management technology marketWhat you should be looking for when selecting a vendorLearn where the market is headingTarget audience level: all levels
Content is core to many essential business processes. This webinar looks at key trends and emerging use cases in the ever-evolving ECM market. We highlight innovation in modern content platforms and share findings from recent research.Key takeaways:Understand key findings from The Forrester Wave™: Content Platforms, Q1 2023.Learn about the key use cases driving the content management market.Understand the role of content in the broader digital workplace stack.Target audience level: intermediate
Consumers connect to the internet on 14.1 different devices, platforms, and channels. The combination of these three elements increases the possibilities logarithmically. While the current landscape is nuanced, the future complexities will be even greater as the types of devices, platforms, and channels expand.Businesses do not have unlimited resources to serve their customers in every possible place, let alone every interface (e.g., direct messaging, voice) where they access internet services.This webinar helps digital business executives use Forrester’s 3D Connected Consumer model to make smart digital experience device, platform, and channel investment decisions.Key takeaways:Use Forrester’s POST methodology to make technology channel decisions.Leverage customer data cuts from Forrester to make smart, data-based decisions.Break free from device-anchored experiences.Own as many moments as you can — and borrow the rest.Target audience level: intermediate