Description

Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience — even on your new responsive site — is sad. (Customers rate your app. How would they rate your mobile web?) We asked 59 mobile web experts if there’s a better way. Their advice? Put aside 20 years of desktop web legacy, and reinvent the role mobile web plays in customer engagement. As a digital business professional, it’s time to start over and build progressive, app-like mobile web experiences.

 Key takeaways:

• Examine data and evidence for why responsive websites are not mobile-first.
• Learn how to build the case to reconceive, redesign, and re-architect your websites for phones.
• Hear about the five web habits to avoid.
• Learn about progressive web app technology — the future of the web.

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