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For eBusiness & Channel Strategy Professionals

WEBINAR: Reinvent The Web To Win The Mobile Moment

March 2, 2017


Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience — even on your new responsive site — is sad. (Customers rate your app. How would they rate your mobile web?) We asked 59 mobile web experts if there’s a better way. Their advice? Put aside 20 years of desktop web legacy, and reinvent the role mobile web plays in customer engagement. As a digital business professional, it’s time to start over and build progressive, app-like mobile web experiences.

 Key takeaways:

  • Examine data and evidence for why responsive websites are not mobile-first.
  • Learn how to build the case to reconceive, redesign, and re-architect your websites for phones.
  • Hear about the five web habits to avoid.
  • Learn about progressive web app technology — the future of the web.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
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Price: $ 300.00(USD)


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