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Description
Retail stores have been living in the analytical “dark ages” compared with digital channels, relegated to metrics that rarely take into account customer behavior. However, advances in data analytics, including technologies such as the internet of things (IoT) and artificial intelligence (AI), are transforming how retailers win, serve, and retain customers within the physical store.
Key takeaways:
- Find out how evolving sensor technologies are expanding retailer operations.
- Understand how in-store customer analytics form the foundation for modern retail.
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