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Retail stores have been living in the analytical “dark ages” compared with digital channels, relegated to metrics that rarely take into account customer behavior. However, advances in data analytics, including technologies such as the internet of things (IoT) and artificial intelligence (AI), are transforming how retailers win, serve, and retain customers within the physical store.
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This report examines key metrics unleashed by retail store technologies to measure in-store customer behaviors and the associated analytics that retailers should use to guide the transformation of the in-store customer experience.
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