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This webinar was originally scheduled for December 01, 2023
Across the B2B revenue ecosystem, operations functions understand the importance of integration to growth and buyer experiences. While these functions drive the planning, processes, measurement, data, and technology that enables go-to-market execution, they often remain siloed, impeding their commercial impact.
A holistic approach to revenue operations (RevOps) offers to deliver sought-after unity. However, many organizations are finding the adoption of an appropriate operating model for their context challenging. Mindful that the solution involves more than merely rearranging internal resources, revenue leaders are nevertheless unsure where to start.
Key takeaways:
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B2B organizations can maximize customer value and commercial impact with a unified revenue operations strategy.
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