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Description
The COVID-19 crisis is exacerbating preexisting trends, leading to a technology cold war, protectionism, and local regulation. Disruptive geopolitical forces will challenge global brands to deeply understand local consumers’ needs and values. Tensions between governments and the tech titans will favor the emergence of trusted midsize enterprises that expand by prioritizing regional differences and local operations.
Key takeaways:
- Learn best practices among brands to localize your go-to-market approach.
- Discover how global brands flex their localized operations.
- Get insights into how to empower local execution through trust and autonomy.
Target audience level: intermediate
Vendors mentioned: Amazon, Apple, Facebook, Google, and Microsoft
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