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Description
Data-driven marketing builds a fact-based marketing strategy. Marketers need the right measurement vendor to wrangle the messy interactions across journeys and use solutions to enable data-driven planning. The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2020 helps marketers select the best vendors whose capabilities best match their needs and marketing goals. This webinar discusses our recent Forrester Wave evaluation of the top vendors in the marketing measurement space and how they stack up against one another to help you make an informed decision.
Key takeaways:
- Learn how data-driven marketing has propelled the adoption of unified measurement.
- Understand how measurement vendors have developed solutions to support person-centric marketing strategies.
- See how the foundational measurement capabilities of the past have commoditized.
Target audience level: intermediate and advanced
Vendors mentioned: Analytic Partners, Ekimetrics, Gain Theory, Ipsos MMA, IRI, Marketing Evolution, Merkle, Neustar, and Nielsen.
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