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Description
Data-driven marketing builds a fact-based marketing strategy so marketers can engage customers with contextually relevant messages. Marketers need to wrangle the messy interactions across journeys and use solutions to enable data-drive planning. The Forrester Wave: Marketing Measurement And Optimization Solutions guides marketers in selecting the right vendors based on their capability needs. This webinar discusses our recent Wave evaluation of the top vendors in the marketing measurement space and how they stack up against one another to help you make an informed decision.
Key takeaways:
- Learn how data-driven marketing has propelled the adoption of unified measurement.
- Understand how measurement vendors have developed solutions to support person-centric marketing strategies.
- See how the foundational measurement capabilities of the past have commoditized.
Vendors mentioned: Analytic Partners, Data2Decisions, Ipsos MMA (non-participating), IRI, Kantar Millward Brown, Marketing Evolution, Neustar, Nielsen Visual IQ
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