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State Of Consumers And Technology, US 2013

Consumer Technographics®

February 20, 2014

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  • Presented by Gina Fleming


For more than 15 years, Forrester has been surveying consumers in North America to anticipate their state of technology adoption, usage, and attitudes, and we've published an overview of these findings in an annual "State Of Consumers And Technology" benchmark report. We've observed that different generations adopt and use technology in different ways, and we highlight these differences during this webinar.


  • How did consumers use technology in 2013?
  • What are the major generational differences in online activities, social media activities, retail behaviors and preferences, and device usage?
  • Who are the early adopters of new technologies?

Key takeaways:

  • Understand consumers' technology behaviors and differences between US generations.

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