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Take A Systematic Approach To Values-Based Consumers And Employees

March 11, 2020

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Have a pen and paper nearby during this webinar for the decision tree exercise.


A company's approach to moral, social, and political values increasingly matters to its success. Both consumers and employees are looking for alignment between a business's values and their own beliefs when choosing brands to affiliate with. Unfortunately, most companies flub their response because they don’t have a values strategy.

This webinar helps companies create a systematic approach to values. We feature a preview of our forthcoming values-based experience decision framework — a model that helps companies decide when to adopt values and how to express them. We also delve into assessing your company's real commitment to values, the latest data on values-based consumers and employees, and ideas for infusing values into your customer and employee experiences.

Key takeaways:

  • Discover Forrester’s forthcoming values-based experience decision framework.
  • Explore the customer and employee experience advantages of a systematic approach to values.
  • Consider new ways to infuse values into the customer and employee experience.

Target audience level: all levels

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