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Description
Market and competitive intelligence (M&CI) is a fundamental strategic business competency, and it’s front of mind. In 2019, 57% of data and analytics technology decision makers report that their firms are implementing and expanding the use of M&CI technology. This webinar dives into the critical need and uses cases for enterprise M&CI as well as approaches for choosing the best solution for your organization.
Key takeaways:
- Understand Forrester’s definition of and key focus for M&CI technology.
- Learn about the vendors and criteria in the Forrester New Wave™ evaluation of M&CI platforms so you can choose the best one for your needs.
Target audience level: beginner and intermediate
Vendors mentioned: Bertin IT, Cipher, Comintelli, Crayon, Digimind, Klue, Kompyte, M-Brain, Market Logic, Northern Light, Sharpr, and Wide Narrow.
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