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Description
During these uncertain economic times, Information & Knowledge Management (I&KM) professionals face significant challenges in justifying investments in master data management (MDM) solutions. While many recognize that MDM can improve the usefulness and end user confidence in critical enterprise data, the MDM projects are often deprioritized due to a legitimate fear that this data management strategy will not provide enough short-term, quantifiable benefit to rationalize the significant implementation costs. This teleconference walks through a sample implementation evaluating typical costs, benefits, and risks associated with a customer data-focused MDM initiative using Forrester's Total Economic Impact™ methodology.
Agenda:
- Setting the stage: building the business case for MDM
- Evaluating cost, benefit and risk components of an MDM initiative
- Results of TEI analysis
- Recommendations
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