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For CIOs

WEBINAR: The 2016 To 2017 Global Tech Market Outlook

The BT Agenda Will Support Moderate Growth Despite Economic Uncertainties

January 6, 2016

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Description

This Webinar discusses Forrester’s updates to our forecast for business and government purchases of information and communications technologies globally and by region for 2016 and 2017.

Agenda:

  • Uncertain economic growth prospects for the US, Europe, Japan, and China will weigh on CIOs and tech buyers over the next two years, but generally positive economies will support 4% to 5% growth in local currency terms. 
  • A continued strong US dollar will hurt dollar-denominated growth in 2016, but dollar softening in 2017 will revive dollar growth rates by then.   
  • Spending on the business technology agenda to win, serve, and retain customers will be a positive force in US and other advanced economies in Europe and Asia Pacific, but will have less impact in other tech markets. 
  • Our detailed outlook for purchases of computer equipment, communications equipment, software, tech services, tech outsourcing, and telecommunications services globally and by region in 2016 and 2017, and by subcategory.

Key takeaways:

  • Plan for how to structure their tech budget and project portfolio to keep up with the market and competitors.
  • Understand the best opportunities to negotiate discounts from vendors.

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