ON-DEMAND Webinar

The Billion-Customer Opportunity: Digital Accessibility

Original Broadcast Date:Jul 26th, 2018
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Gina BhawalkarPrincipal Analyst
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Description

Now more than ever, making digital products accessible is a growth opportunity for firms to reach untapped segments ready to spend. Seizing the opportunity starts with understanding the vast population of individuals who benefit from accessible digital experiences, which extends beyond just people with disabilities.

This webinar helps customer experience and digital leaders understand the numbers behind the opportunity, the risk firms face if they fail to act, and the steps to get started in building an internal accessibility program.

Key takeaways:

  • Understand the business case for digital accessibility.
  • Learn about the legal and reputation risk companies whose products are inaccessible face.
  • Find out the seven steps to take to seize the opportunity.
  • Arm yourself with the resources to get started.

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