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The Culture Of An Organization Defines Its Innovation Capabilities

June 10, 2020


Far from being a soft issue, culture is the toughest nut to crack. Corporate culture matters because it provides the framework for what innovation objectives employees and managers prioritize and why as well as how they go about executing them. Your corporate culture defines how your organization thinks about itself and how it tackles the challenges of permanent change. This session investigates the overarching role that culture plays for innovation. It helps business leaders develop a strategy to support ongoing cultural transformation.

Key takeaways:

  • Open culture is based on organizational and management transformation. Transforming into an adaptive enterprise requires a broad perspective. Culture sets the tone for organizational structures, types of technology, management techniques, and processes.
  • Culture is not a soft issue; it's the toughest nut to crack. If aligned with technology transformation, culture becomes a major amplifier of business transformation; if misaligned, it can obliterate those objectives.
  • Technology evolution and cultural transformation are closely intertwined. Culture affects the ways of working, thinking, and managing. Hence, a culture strategy has to include the technology real estate as well.

Target audience level: all levels

Vendors mentioned: Accenture, Applause, Attivio, BCG, Clarabridge, Confirmit, Deloitte, EY, HPE, Hype, Innocentive, McKinsey & Company, Medallia, Planbox, Planview, Power BI, Sinequa, and Tableau.

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