Save or Share this Report

For Customer Experience Professionals

WEBINAR: The Customer Experience Ecosystem

July 13, 2011

Primary author headshot
  • Presented by Kerry Bodine


Customers form relationships with companies through a series of interactions with physical products, multiple channels, and intangible services. These interactions depend on a complex, mutually interdependent ecosystem of internal departments, external partners, technology, and processes. To create a consistent and compelling customer experience across the enterprise, Customer Experience Professionals must first understand the complexities of their own ecosystem and then orchestrate a movement to align this ecosystem with the desired customer experience.


  • What is a customer experience ecosystem, and why is it important?
  • How can you understand your customer experience ecosystem?
  • What types of ecosystem issues lead to breakdowns in the customer experience?
  • How can Customer Experience Professionals align their organizations to create a healthy ecosystem?

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $250.00(USD)


Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.