WEBINAR: The Digital Customer Experience Improvement Playbook
August 16, 2012
- Presented by Ron Rogowski
Today's multichannel customers demand better experiences than they get from firms that design underperforming one-off touchpoints. Faced with an expanding ecosystem of legacy websites, mobile sites, and apps, firms need a plan that will help them align their investments with their customers' most pressing needs. How can they do this? They can accomplish this by taking a user-centered approach to understanding the needs and behaviors of their multichannel customers and filling in the experience gaps. This Webinar will show Customer Experience Professionals how they can realize the business opportunities of improved digital experiences.
- How to set the vision and build the business case for digital CX improvements.
- How to build a strategic plan and road map for making prioritized improvements.
- How to implement your changes.
- How to measure and optimize over time.
Already a Client?
Log in to access this webinar.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.
See the Webinar FAQs for answers to technical and other Webinar questions.
User Experience Fundamentals, Part 5: Iterative Prototyping
March 08, 2017 | Kelly Price
Digital Customer Experience Trends, 2017
March 22, 2017 | Allegra Burnette
User Experience Fundamentals, Part 6: Usability Testing
March 29, 2017 | Kelly Price