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Description
Digital transformation investments are ultimately about business survival through disruption. Such investments directly affect customer expectations and go beyond the traditional ROI. The business case for such disruptive investments is the focus of this webinar. The scope for disruption spans the entire customer lifecycle, affecting everything from the supply chain to after-sales support.
Key takeaways:
- Disruptive transformation must be viewed as a strategic investment.
- A classic ROI calculation is neither always feasible nor desirable for digital investments.
- Outcome- and experience-based investments take budgets from point-solution capex.
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