Description
Firms place too much cognitive load on consumers in the context of digital experiences. Conversational interfaces offer one opportunity to lighten this load by allowing consumers to use natural language to engage with brands. Firms have been using these tactics for more than a decade within customer service. With advancements in a host of technologies ranging from the family of artificial intelligence technologies to the speed of microprocessors, GPUs, network speeds, and more, conversational interfaces are improving, and firms are looking to use them not only to market and sell to customers but also to deliver services — chat as a product. Join Julie Ask, Ian Jacobs, and Jenny Wise to understand how chat fits into your overall digital experience portfolio, how to design for these interfaces, and what you need to know about building them. This webinar addresses the following questions:
- Should chat be part of your digital experience portfolio? If so, in what context?
- How is the process of designing chat experiences different from other mediums?
- What considerations are there when building these experiences?
- What can we learn from over a decade of customer experience chatbots?
Key takeaways:
- Learn if you should incorporate chat into your digital experience portfolio.
- Understand how the process of designing chat experiences is different from other mediums.
- Learn the considerations you should make when building these experiences.
Target audience level: all levels
Take Forrester’s H2 2018 Global Emerging Technology Executive Online Survey! All respondents who complete the survey will receive a scorecard within a week of completion. The survey responses are confidential.
Related Research
Get Access
Already a Client?
Log in to access this webinar.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win.
Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks
aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win
in the age of the customer.
Contact us to learn more.
Purchase Webinar
Price: $ 300.00(USD)
PurchaseWebinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.