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Looking through the current industry hype around cloud, Forrester believes cloud computing is a sustainable, long-term IT paradigm. Underpinned by both technology and economic disruptions, the cloud will fundamentally change the way technology providers engage with business customers and individual users. Many customers are suffering from "cloud confusion" as vendors' marketing stretches cloud across a wide variety of capabilities.
Forrester's new taxonomy of cloud computing markets provides vendors and customers with clear definitions and labels for cloud capabilities. With segmentation in hand, vendors can now position themselves in the overall cloud market and better articulate their business value propositions to customers. This teleconference will focus on the evolution of the cloud market, the success imperatives for hardware, middleware, software, and service providers and the right strategies for mature and emerging markets around the globe.
Agenda:
Vendors mentioned: Amazon, Boomi.com, British Telecom, Cisco, Citrix, Concor, Cordys, Emptoris, Google, GoodData Hubspan, IBM, Intuit, Ketera, Meeting Expectations, Fujitsu, Microsoft, Netsuite, Oracle, PayPal, Rackspace, RightNow, salesforce.com, SAP, Siemens, Successfactors, Taleo, Verizon, VMware
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Looking past the current industry hype surrounding all things cloud, Forrester believes that cloud computing is a sustainable, long-term IT paradigm, and the successor to previous mainframe, client/server, and network computing eras. Underpinned by both t
Slowly but surely, with lots of criticism and skepticism, the business intelligence (BI) software-as-a-service (SaaS) market is gaining ground. It's a road full of peril — at least two BI SaaS startups have failed this year — but what software market segm
Despite the current crisis, the demand for cloud computing is growing at enterprises and small and medium-sized businesses (SMBs). Some customers consider virtual infrastructure in the Internet as cloud, while others deem their business applications deliv
Wells Fargo sends a wide variety of communications, both online and offline, to its customers. To make sure that these communications are "customer friendly," the bank undertook a customer research study using ethnographic techniques. Customers who repres
In recent years, mainstream financial institutions like BNY Mellon, DBS Bank, and Fidelity have entered the digital asset space to serve retail and institutional clients, driving demand for secure asset custody. However, this is still a nascent industry, and financial institutions must carefully navigate many technical and procedural challenges.Key takeaways:Understand the key tech supporting digital asset custody.Learn the core capabilities of representative digital asset custody providers.Learn early good practices for integrating digital asset custody solutions.Target audience level: intermediate
This webinar explains current trends in the customer service space and how these trends are influencing the customer service vendor landscape. We discuss the results of Forrester’s latest customer-focused Wave and how to use the Wave when evaluating and selecting a customer service solution.Key takeaways:Understand high-level trends influencing the customer service vendor landscape.Explore a list of the key players in the customer service space.Learn how to maximize Forrester’s research and resources, particularly the recent customer service Wave, to identify the right platform for your organization.Target audience level: intermediateVendors mentioned: Creatio, Freshworks, Microsoft, Oracle, Pegasystems, Salesforce, SAP, ServiceNow, SugarCRM, Verint, Zendesk, & Zoho
The 2024 edition of our annual top security recommendations advises security leaders to tackle changes in tech, the threat landscape, and potential consequences facing the organization and themselves by acting quickly and marshalling the necessary resources and allies to ensure business growth in 2024. Join us in this webinar to go over highlights from our 2024 recommendations and hear directly from the analysts making these calls.Key takeaways:Learn the most important recommendations for your security strategy in 2024 and our rationale behind them.Leverage our research and insights to guide your security program strategy.Understand how to prioritize changes in areas including generative AI, privacy and data protection, OT/ICS security, fraud mitigation, and security leadership in the coming year.Target audience level: intermediate
Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.As AI continues to advance at an unprecedented pace, the ethical and regulatory implications surrounding its applications is top of mind. While regulators are trying to keep pace with innovations, enterprises must play offense and defense with existing regulations to continue to develop their AI competencies. In this session, Forrester analysts discuss the emerging diaspora of regulations globally — and particularly the role that litigation will play when regulations are missing!Key takeaways: Explore the regulatory landscape under which AI advancements are taking place in the US, Europe, and across the world.Understand how enterprises use existing regulations to develop their AI competencies while balancing the potential for emerging regulations.Learn how litigation will play an important role until regulations have been rolled out.Target audience level: all levels
Enterprises must modernize their applications assets to avoid paying the many costs of technical debt. But relatively few enterprises are able to navigate the challenge entirely on their own. The Forrester Wave™: Applications Modernization And Migration Services, Q1 2024, describes a market on the verge of a tsunami of change driven by generative AI (genAI). Application modernization has become the new frontier of application management services (AMS), with existing outsourcing relationships often serving as a springboard to modernization engagements — but the same supplier that excels in AMS may not be the ideal partner for modernization.Key takeaways:Hear about how leading application modernization services providers are differentiating themselves and delivering customer value.Learn how genAI and other forms of automation are revolutionizing application modernization services.Explore how modernization services are being priced and delivered to achieve the greatest possible business impact.Target audience level: intermediate
Confused about secure access service edge (SASE), Zero Trust edge (ZTE), and security service edge (SSE)? The two most popular analysts of the modern era break down the differences, help you choose a vendor, and finally unite networking and security!Key takeaways:Understand the differences between SASE, ZTE, and SSE.Learn how to choose the architecture and vendor that is right for your organization.Target audience level: intermediateVendors: Broadcom, Cisco Systems, Cloudflare, Forcepoint, Fortinet, iBoss, Lookout, Netskope, Microsoft, Palo Alto Networks, Skyhigh Security, Zscaler
