First Look At Forrester's Customer Experience Index, Europe 2014
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How good is the experience at leading companies in Europe — as rated by their customers? In this Webinar, Jonathan Browne and Joana van den Brink-Quintanilha use data from Forrester's Customer Experience Index (CXi) research in the UK and France to answer that question. The CXi provides a benchmark of the quality of customer experience for brands across eight industries: airlines, banks, electronics manufacturers, hotels, insurers, retailers, TV service providers, and wireless service providers.
- What is the Customer Experience Index, Europe?
- Which brands are leading in the UK and France CXi rankings?
- What are the stories behind the data? And what other insights does Forrester plan to provide with this data?
- What does the CXi mean for your firm?
- What are the attributes of a good customer experience?
- How do European consumers perceive their interactions with leading brands?
- How should firms use CXi?
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