Save or Share this Report

For Customer Insights Professionals

WEBINAR: The Forrester Wave™: Cross-Channel Attribution Providers, Q2 2012

May 7, 2012

Primary author headshot

Description

Customer Intelligence (CI) Professionals are eager to develop a fully integrated cross-channel attribution strategy as a critical first step to optimize marketing budgets and plans. Although it is a nascent market, four segments of providers that support cross-channel attribution have been identified: full-service vendors, agencies, consultants, and marketing-mix modeling firm. With the ever-changing cross-channel attribution landscape, this fairly new measurement technique has become increasingly more complex. For marketers, it's extremely difficult to navigate this landscape and identify the best provider to help develop an attribution strategy.

Forrester evaluated five leading cross-channel attribution providers across 64 different criteria. As part of the evaluation, Forrester surveyed up to 34 referenced clients. This webinar provides an overview of the cross-channel attribution landscape, how the service providers stack up, and insights into customer cross-channel attribution efforts.

Agenda:

  • Overview Of The Cross-Channel Attribution Landscape
  • Introducing the Forrester Wave And Its Findings
  • A Sneak Peek Into Cross-Channel Attribution Providers
  • Insights From Customer Feedback

Vendors mentioned: Adobe, ClearSaleing, Convertro, GroupM, Visual IQ

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $250.00(USD)

Purchase

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.