Description
This webinar explores the findings from the 2019 Forrester Wave on data management platforms (DMPs), which examined the capabilities and strategies of seven top vendors.
Key takeaways:
- Learn about the current DMP landscape and which vendors lead the pack.
- Identify the capabilities that separate the Leaders from the other participants.
- Determine the best process for selecting your DMP.
Vendors mentioned: The ADEX, Adobe, Lotame, Neustar, Nielsen, Oracle, and Salesforce.
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