Description

This webinar explores the findings from the 2019 Forrester Wave on data management platforms (DMPs), which examined the capabilities and strategies of seven top vendors.

Key takeaways:

• Learn about the current DMP landscape and which vendors lead the pack.
• Identify the capabilities that separate the Leaders from the other participants.
• Determine the best process for selecting your DMP.

Vendors mentioned: The ADEX, Adobe, Lotame, Neustar, Nielsen, Oracle, and Salesforce.

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