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Description
Interactive attribution is a rapidly advancing practice that measures the partial value of each interactive marketing contact that contributed to a desired outcome. Marketers laud attribution for helping them to value their marketing efforts, identify and eliminate waste, and optimize media plans and contact strategies to boost return on investment (ROI). Since we last evaluated the category, vendors' capabilities have become more consistent, capable, and sophisticated. The Interactive Attribution Wave™ evaluates the leading vendors in the category today to help Interactive Marketing Professionals select the right partner.
Agenda:
- How Marketers Use Interactive Attribution Today
- The Forrester Wave: Interactive Attribution Vendors, Q2 2012
- Vendor Overviews
- Recommendations For Selecting The Right Interactive Attribution Vendor
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