ON-DEMAND Webinar

The Forrester Wave™: Midmarket CRM Suites

Original Broadcast Date:Sep 2, 2008
PM
Pete Marston
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Description

Forrester recently conducted an evaluation of 15 midmarket CRM suites vendors across 516 criteria to understand how various solutions geared for midmarket organizations stack up to one another. The evaluation included assessments of current offering functionality within areas like sales, service, and marketing, as well as evaluations on technical architecture, usability, and cost.

Agenda:

  • Forrester Wave™ criteria and evaluation methodology
  • State of the market
  • How the vendors stack up
  • Recommendations on vendor selection

Vendors mentioned: Entellium, Goldmine, Maximizer, Microsoft, Netsuite, Onyx, Oracle Siebel, Oracle CRM On Demand, Pivotal, RightNow Technologies, Sage CRM, Sage SalesLogix, Salesforce.com, Selligent, and SugarCRM.

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