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Description
Data management platforms (DMPs) help advertisers analyze, create, and syndicate audiences through media buying platforms by connecting the advertiser's first-party data with third-party cookie data within the DMP. In response to competing browser restrictions and privacy regulations, Google recently announced its intention to stop supporting third-party cookies within its browser, a move that will upend the entire advertising technology ecosystem, including DMPs. B2C marketers must reevaluate how DMPs can still create and syndicate audiences in a world where third-party cookies will cease to exist. This webinar provides insights into the current state of the DMP market and gives guidance on how marketers should leverage DMPs in the a cookieless world.
Key takeaways:
- Understand the current state of data deprecation and the impact it will have on DMP technology.
- Learn how B2C marketers can currently leverage their existing DMP while anticipating stricter data regulations.
- Uncover how B2C marketers can leverage DMPs in a cookieless world.
Target audience level: all levels
Vendors mentioned: Adobe, Lotame, Oracle, Permutive, and Salesforce.
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