Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($300).
Description
Today's digital experiences place too much cognitive load on consumers. Brands can deliver in their customers' moments by serving them proactively along well-understood journeys or anticipating their needs. We surveyed more than 350 B2C brands and interviewed more than 36 digital business leaders and 24 vendors who play a role in delivering these experiences. This webinar focuses on where firms are in this journey today.
Key takeaways:
- The future of digital experiences will use context or insights to anticipate customer needs.
- Brands need real-time data and insights to understand consumers well enough to make smart suggestions or attempt personalization.
- Digital business executives need to build or buy technology and data as well as gain customer acceptance to successfully anticipate their needs.
Target audience level: intermediate
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.