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The Future Of Mobile Experiences: Anticipatory Experiences

March 25, 2021

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Today's digital experiences place too much cognitive load on consumers. Brands can deliver in their customers' moments by serving them proactively along well-understood journeys or anticipating their needs. We surveyed more than 350 B2C brands and interviewed more than 36 digital business leaders and 24 vendors who play a role in delivering these experiences. This webinar focuses on where firms are in this journey today.

Key takeaways:

  • The future of digital experiences will use context or insights to anticipate customer needs.
  • Brands need real-time data and insights to understand consumers well enough to make smart suggestions or attempt personalization.
  • Digital business executives need to build or buy technology and data as well as gain customer acceptance to successfully anticipate their needs.

Target audience level: intermediate

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