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Description
Advertising is a decades-old revenue engine for brands, but it’s gone off the rails in an era of data and technology obsession. Too little understanding of consumer ad sentiment and too much short-term thinking have led to a crisis in consumer ad experience and threaten brands’ business growth. This webinar helps educate B2C marketers on consumers’ highly variable attitudes toward advertising and gives them advice on what steps to take to get back on track.
Key takeaways:
- Marketers don’t understand consumer attitudes toward advertising, and what they don’t know can hurt them.
- Marketers have let data and technology obsession distract them from consumer experience.
- Real customer obsession in advertising means a reorientation of people, processes, and technology around the consumer experience.
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