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The Future Of The Third-Party Cookie

Implications Of Third-Party Cookie Deprecation For Consumer Privacy And The Advertising Technology Ecosystem

February 24, 2020


With Chrome, Firefox, and Safari taking active measures to limit or block third-party cookies, what’s in store for B2C marketers? This roundtable discussion examines the future of the third-party cookie and how a cookieless world could impact digital advertising, marketing measurement, audience creation, targeting, personalization, and consumer privacy. Join analysts Fatemeh Khatibloo, Stephanie Liu, Tina Moffett, and Joanna O’Connell as they break down what it means and the implications for marketers.

Key takeaways:

  • Get the latest on the major browsers’ different approaches to and strategies for third-party cookie limitations.
  • Learn how these limitations will disrupt the advertising ecosystem.
  • Understand the privacy impact of a cookieless world.
  • Prepare for a quickly evolving cookie landscape.

Target audience level: intermediate and advanced

Vendors mentioned: Apple, Firefox, Google, LiveRamp, and Neustar as well as adtech players (Amobee, Criteo, The Trade Desk), data management platform providers (Adobe, Lotame, SalesForce, Lotame), and measurement providers (C3 Metrics, VIQ).

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