The Insights-Driven Business

This decade has witnessed the evolution of a new kind of company that uses data and software to generate and inject actionable insights into every aspect of their business for customer-obsession and competitive advantage. We call them insights-driven businesses. Examples include companies you know like Amazon, Google, and Netflix and hundreds of others like Earnest, Flipkart, Stitch Fix, and Uber. By maximizing the opportunities of digital, they capture more and better data and continuously harvest and implement insights on what drives their business — and they run faster and fleeter as a result. Collectively, they are on track to take $1.2 trillion from you in 2020. You can mimic their actions and gain their advantages. In this webinar, Forrester will present the results of two years of research into insights-driven businesses and how  you can become one.

Key takeaways:

• Insights-driven businesses will take $1.2 trillion from you in 2020.
• They measure everything and combine insights, business, and software skills to continually optimize what they do.
• Insights-driven businesses marry algorithms and expertise to continuously improve outcomes using closed-loop insights processes in every part of their business.
• Learn from the best practices of six companies: Alaska Airlines, StichFix, Tesla, The Washington Post, Earnest, and Danish football club Midtjylland.