Contextual Privacy: Making Trust A Market Differentiator

"Privacy is dead." It's a trope so often repeated you might actually think it's true. But in the age of smartphones and sensors, privacy is not only possible, it's essential for building trust, the foundational currency of social, mobile, and local services. Context is key: Businesses crave insight into the context in which consumers are using their products, and consumers want businesses to deliver contextually relevant services.

Contextual privacy is a framework for negotiating the collection and use of personal data that ensures a fair value exchange for both the customer and the business.

This webinar explains what contextual privacy is, why you must adopt it, and the first steps to implementing contextual privacy in your own organization.

Agenda:

• Privacy isn't dead, but it does need a redefinition.
• Why contextual privacy is critical in the age of the customer
• How to start implementing contextual privacy today

Key takeaways:

• Learn why privacy can — and will — be a market differentiator in the future.
• Learn how to build a contextual privacy practice — internally and externally — to build trust and drive more customer loyalty.