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Description
In the consumer’s eyes, brands are becoming polarizing social and political symbols. At the same time, consumers are expecting more than good products at good prices from companies. The values the company demonstrates in the way it operates increasingly draw consumers’ scrutiny and affect purchase decisions.
Key takeaways:
- Discover how consumer interest in companies’ values is steadily increasing.
- Identify which companies get it right and see increasing revenue and loyalty as an outcome.
- Understand authenticity is essential and can’t be faked.
- Discover three steps to build a strong values-based strategy.
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