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The State Of Augmented Reality In Consumer Experiences, 2020

May 5, 2020


Augmented reality (AR) has evolved in the past 10 years from being gimmicky and unstable to being a legitimate way for consumers to experience products and services before they purchase. Apple’s iOS platform boasts 10,000 AR apps built by more than 7,000 developers.

Key takeaways:

  • Today, AR experiences boast depth, motion tracking, occlusion, and more, all of which makes the experiences seem very realistic.
  • According to Apple, consumers are 11 times more likely to buy furniture if they have had the opportunity to see how it looks in their home environment using AR. 
  • Apple further notes that Wayfair reported that consumers are 3.4 times more likely to buy, and cites 20% fewer returns when consumers can experience products more holistically with AR. 

Target audience level: beginner and intermediate

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