Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

WEBINAR: The State Of Augmented Reality In Consumer Experiences, 2020

May 5, 2020

Description

Augmented reality (AR) has evolved in the past 10 years from being gimmicky and unstable to being a legitimate way for consumers to experience products and services before they purchase. Apple’s iOS platform boasts 10,000 AR apps built by more than 7,000 developers.

Key takeaways:

  • Today, AR experiences boast depth, motion tracking, occlusion, and more, all of which makes the experiences seem very realistic.
  • According to Apple, consumers are 11 times more likely to buy furniture if they have had the opportunity to see how it looks in their home environment using AR. 
  • Apple further notes that Wayfair reported that consumers are 3.4 times more likely to buy, and Build.com cites 20% fewer returns when consumers can experience products more holistically with AR. 

Target audience level: beginner and intermediate

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)

Purchase

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.