The State Of Augmented Reality In Consumer Experiences,...

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Description

Augmented reality (AR) has evolved in the past 10 years from being gimmicky and unstable to being a legitimate way for consumers to experience products and services before they purchase. Apple’s iOS platform boasts 10,000 AR apps built by more than 7,000 developers.

Key takeaways:

Today, AR experiences boast depth, motion tracking, occlusion, and more, all of which makes the experiences seem very realistic.
According to Apple, consumers are 11 times more likely to buy furniture if they have had the opportunity to see how it looks in their home environment using AR.
Apple further notes that Wayfair reported that consumers are 3.4 times more likely to buy, and Build.com cites 20% fewer returns when consumers can experience products more holistically with AR.

Target audience level: beginner and intermediate

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