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The State Of Consumers And Technology

Consumer Technographics® And Business Technographics®

February 25, 2020

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Take a pulse of technology attitudes and behaviors today, and you’ll see consumers lamenting the abundance of technology and idealizing digital detoxes. However, zoom out to observe how technology adoption and usage patterns have trended over 20-plus years, and you’ll see why consumer willingness and capacity to adopt technology is still on the rise. In this webinar, consumer stories and case studies illustrate consumers’ relationship to technology today; Forrester’s Consumer Technographics data helps us understand how we got here and what comes next. 

Key takeaways:

  • Discover how and why consumers around the world use technology today.
  • Learn about how consumer attitudes toward technology are changing and how this influences behavior. 
  • Understand why technology intimacy seeds the next “mind shift.”

Target audience level: all levels

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Price: $ 300.00(USD)


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