ON-DEMAND WEBINAR

The State Of Customer Experience, 2012

Original Broadcast Date: April 24th, 2012
Megan Burns, Vice President, Principal Analyst
Megan Burns Vice President, Principal Analyst

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Description

Because customer experience is a fairly new business discipline, many Customer Experience Professionals aren't sure what to focus on, how to structure their programs, or how the challenges they face compare with what others are dealing with. This session provides an overview of the state of the practice against which Customer Experience Pros can compare their own efforts. Should that comparison show gaps, the data would also help practitioners make the case for change to keep up with what others are doing in the marketplace.

Agenda:

  • How mature are most of today's customer experience programs?
  • What are the biggest obstacles Customer Experience Professionals face to improve the state of affairs in 2012?
  • What are companies' top priorities with respect to customer experience this year?
  • How are they using their resources — including people and dollars — to drive customer experience improvement in 2012?

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  • The Customer Experience Index, 2012
    Trend Report
    January 23rd, 2012

    This report provides benchmarks of the quality of customer experience at major companies. It should be used to help customer experience professionals set goals and optimize as they transform their firm into an experience-driven organization. To assess the

    Megan Burns