Description

Personas emerged more than a decade ago as ideal tools to support interactive design: They enable companies to keep the end user in mind in all phases of design projects. But are they still relevant today? Yes. Firms need these tools more than ever — and personas are evolving to answer the challenges that companies face today. This webinar describes best practices for initiating persona projects, conducting appropriate research, crafting persona deliverables, and ensuring that they are used effectively.

Agenda:

• What are personas? Why are they still needed today?
• What are the best practices for persona creation?
• How can organizations ensure that they use personas effectively?

Vendors mentioned: Blast Radius, Continuum, Critical Mass, Cynergy Systems, Digitaria, G2 Worldwide, iCrossing, Manifest Digital, Possible, Primacy, Roundarch Isobar, TandemSeven, and Universal Mind.

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